Cultural Ignorance Leads to Marketing Snafu.
Monday, February 4th, 2008I realize that not everybody reads classic literature. Nonetheless I would think someone between the manufacturer and the store might have realized that the Lolita Bed for six-year-old girls was a bad idea. But it wasn’t until irate parents began flooding the store with complaints that action was taken
In “Lolita”, a 1955 novel by Vladimir Nabokov, the narrator becomes sexually involved with his 12-year-old stepdaughter — but Woolworths staff had not heard of the classic novel or two subsequent films based on it.
Hence they saw nothing wrong with advertising the Lolita Midsleeper Combi, a whitewashed wooden bed with pull-out desk and cupboard intended for girls aged about six until a concerned mother raised the alarm on a parenting Web site.
…..
Woolworths said the product had now been dropped.
“Now this has been brought to our attention, the product has been removed from sale with immediate effect,” the chain said.
“We will be talking to the supplier with regard to how the branding came about.”
No doubt they will. I suspect they’ll be watching the movie as well. For research purposes, of course.







